The impact of national stereotypes on the country of origin effect: A conceptual framework
| Year of publication: |
2008
|
|---|---|
| Authors: | Chattalas, Michael ; Kramer, Thomas ; Takada, Hirokazu |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 25.2008, 1, p. 54-74
|