The impact of negative reviews on online search and purchase decisions
Marton Varga and Paulo Albuquerque
| Year of publication: |
2024
|
|---|---|
| Authors: | Varga, Marton ; Albuquerque, Paulo |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 61.2024, 5, p. 803-820
|
| Subject: | customer reviews | online shopping | information search | elasticity of demand | topic modeling | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Kaufentscheidung | Purchase decision | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437231190874 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015168433