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The Mediating Effect of NPD-Activities and NPD-Performance on the Relationship between Market Orientation and Organizational Performance
Langerak, F., (2000)
Understanding a Two-Sided Coin: Antecedents and Consequences of a Decomposed Product Advantage
Rijsdijk, S.A., (2008)
Product Intelligence: Its Conceptualization, Measurement and Impact on Consumer Satisfaction
Rijsdijk, S.A., (2007)