The impact of nostalgia and probability markers on the effectiveness of advertising creative strategies
Daniela Langaro, Sandra MariaCorreia Loureiro, and Miguel Lobato Contreiras Master
| Year of publication: |
2020
|
|---|---|
| Authors: | Langaro, Daniela ; Loureiro, Sandra Maria Correia ; Master, Miguel Lobato Contreiras |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 26.2020, 6, p. 791-811
|
| Subject: | advertising | behavioral intentions | effectiveness | Nostalgia | probability markers | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Experiment |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2020.1745982 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012258105