The Impact of NPD Strategy, Product Strategy, and NPD Processes on Perceived Cycle Time
Year of publication: |
2009
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Authors: | Parry, Marke ; Song, Michael ; deweerd-Nederhof, Petrac ; Visscher, Klaasjan |
Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 26.2009, 6, p. 627-639
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