The impact of nutrition label regulation on firm marketing action and performance in China
Peng Zou, Yixin Li, and Yan Liu
| Year of publication: |
2018
|
|---|---|
| Authors: | Peng, Zou ; Li, Yixin ; Liu, Yan |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 37.2018, 1, p. 119-130
|
| Subject: | standardized information disclosure | nutrition label regulation | advertising | corporate social responsibility | developing economy | China | Corporate Social Responsibility | Corporate social responsibility | Warenkennzeichnung | Product labelling | Regulierung | Regulation | Lebensmittel | Food | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jppm.16.169 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012016479