The impact of offshored and outsourced call service centers on customer appraisals
Neeraj Bharadwaj; Anne L. Roggeveen
| Year of publication: |
2008
|
|---|---|
| Authors: | Bharadwaj, Neeraj ; Roggeveen, Anne L. |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 19.2008, 1, p. 13-23
|
| Subject: | Callcenter | Call centre | Outsourcing | Auslandsverlagerung | Offshoring | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003666094