The impact of omni-channel collaborative marketing on customer loyalty to fresh retailers : the mediating effect of the omni-channel shopping experience
Xiaoxia Chen, Xiaofeng Su, Zhongbin Li, Jingjing Wu, Manhua Zheng, Anxin Xu
| Year of publication: |
2022
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|---|---|
| Authors: | Chen, Xiaoxia ; Su, Xiaofeng ; Li, Zhongbin ; Wu, Jingjing ; Zheng, Manhua ; Xu, Anxin |
| Published in: |
Operations management research : OMR ; advancing practice through theory. - New York, NY : Springer, ISSN 1936-9743, ZDB-ID 2424183-0. - Vol. 15.2022, 3/4, p. 983-997
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| Subject: | Collaborative marketing | Customer loyalty | Omni-channel | PLS-SEM | Shopping experience | SOR model | Structural equation model | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Strukturgleichungsmodell | Kundenzufriedenheit | Customer satisfaction | Multikanalvertrieb | Multichannel strategy | Kundenbindung | Customer retention | Online-Handel | Online retailing |
| Description of contents: | Description [doi.org] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Retraction note enthalten in: volume 17, (June 2024), Seite 806 |
| Other identifiers: | 10.1007/s12063-022-00319-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013462553