The impact of online and offline information sources on automobile choice behavior
Gauri Kulkarni, Brian T. Ratchford and P. K. Kannan
| Year of publication: |
2012
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|---|---|
| Authors: | Kulkarni, Gauri ; Ratchford, Brian Thomas ; Kannan, P. K. |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 26.2012, 3, p. 167-175
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| Subject: | Online-Recherche | Online search | Kraftfahrzeug | Motor vehicle | Kaufmotiv | Consumer motivation | Diskrete Entscheidung | Discrete choice | Produktinformation | Product information |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009569260