The impact of online behavioral advertising on consumer attitude and impulse buying : the moderating role of privacy concerns
Elisa Legros, Yoonju Han, Jeong Eun Park
| Year of publication: |
2024
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|---|---|
| Authors: | Legros, Elisa ; Han, Yoonju ; Park, Jeong Eun |
| Published in: |
Asia marketing journal. - [Seoul] : Korean Marketing Association, ISSN 2765-6500, ZDB-ID 3119030-3. - Vol. 26.2024, 3, Art.-No. 5, p. 201-212
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| Subject: | Online behavioral advertising | Impulse buying | Consumer privacy | Cultural difference | Konsumentenverhalten | Consumer behaviour | Datenschutz | Data protection | Werbung | Advertising | Online-Marketing | Internet marketing | Kulturelle Identität | Cultural identity | Online-Handel | Online retailing | Personalisierung | Personalization | Werbewirkung | Advertising effects | Emotion | Kundenanalyse | Customer analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.53728/2765-6500.1638 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015399021