The impact of online review variance of new products on consumer adoption intentions
Yuanyuan Wu, Tianjiao Liu, Lefa Teng, Hui Zhang, Chenxin Xie
| Year of publication: |
2021
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|---|---|
| Authors: | Wu, Yuanyuan ; Liu, Tianjiao ; Teng, Lefa ; Zhang, Hui ; Xie, Chenxin |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 136.2021, p. 209-218
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| Subject: | Consumer adoption intentions | Cultural values | Online review variance | Product newness | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Innovationsakzeptanz | Innovation adoption | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Kaufentscheidung | Purchase decision | Innovationsdiffusion | Innovation diffusion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.07.014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012663289