The impact of online reviews on e-commerce sales in India : a case study
Mithun S. Ullal, Cristi Spulbar, Iqbal Thonse Hawaldar, Virgil Popescu and Ramona Birau
| Year of publication: |
2021
|
|---|---|
| Authors: | Ullal, Mithun S. ; Spulbăr, Cristi ; Hawaldar, Iqbal Thonse ; Popescu, Virgil ; Birau, Ramona |
| Published in: |
Economic research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1331-677X, ZDB-ID 2171828-3. - Vol. 34.2021, 1,3, p. 2408-2422
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| Subject: | Buying decision | price | self-construal | customer behaviour | e-commerce portals | emotion | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Indien | India | Digitale Plattform | Digital platform | Emotion | Kaufentscheidung | Purchase decision | Preismanagement | Pricing strategy | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1331677X.2020.1865179 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014231776