The impact of online user reviews on cameras sales
Lin Zhang; Baolong Ma; Debra K. Cartwright
| Year of publication: |
2013
|
|---|---|
| Authors: | Zhang, Lin ; Ma, Baolong ; Cartwright, Debra K. |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 47.2013, 7, p. 1115-1128
|
| Subject: | Virales Marketing | Viral marketing | Personalisierung | Personalization | Online-Marketing | Internet marketing | Fotoapparat | Photographic camera |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009787110