The impact of online vs. offline acculturation on purchase intentions : a multigroup analysis of the role of education
Hatice Kizgin, Ahmad Jamal, Yogesh K. Dwivedi, Nripendra P. Rana
| Year of publication: |
2021
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|---|---|
| Authors: | Kizgin, Hatice ; Jamal, Ahmad ; Dwivedi, Yogesh K. ; Rana, Nripendra P. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 130.2021, p. 724-735
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| Subject: | Education | Multigroup analysis | Offline enculturation/acculturation | Online acculturation | Purchase intentions | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Studierende | Students | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.05.011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012544912