The impact of organizational objectives on the selection of defensive marketing strategies : empirical evidence from a small open economy
Hassan Mounir El-Sady; Mohamed Nassar; Vasilya Sultanova; Dia Mousa
| Year of publication: |
2012
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|---|---|
| Authors: | El-Sady, Hassan Mounir ; Nassar, Mohamed ; Sultanova, Vasilya ; Mousa, Dia |
| Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 28.2012, 6, p. 1345-1356
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| Subject: | Kleine offene Volkswirtschaft | Small open economy | Marketingmanagement | Marketing management | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009688941