The impact of outcome elaboration on suscepttibility to contextual and presentation biases
Gergana Y. Nenkov, J. Jeffrey Inman, John Hulland, and Maureen Morrin
| Year of publication: |
2009
|
|---|---|
| Authors: | Nenkov, Gergana Y. ; Inman, J. Jeffrey ; Hulland, John ; Morrin, Maureen |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 46.2009, 6, p. 764-776
|
| Subject: | Anlageverhalten | Behavioural finance | Entscheidung unter Risiko | Decision under risk | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003927135