The impact of parent brand attribute associations and affect on brand extension evaluation
| Year of publication: |
2001
|
|---|---|
| Authors: | Bhat, Sobodh ; Reddy, Srinivas K. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 53.2001, 3, p. 111-122
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