The impact of parent brand attribute beliefs and affect on the evaluation of a brand extension
by Subodh Bhat
| Year of publication: |
1992 ; [Mikrofiche-Ausg.]
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| Authors: | Bhat, Subodh |
| Extent: | IX, 170 S. : graph. Darst. |
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| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Thesis: | Athens, Ga., Univ. of Georgia, Diss., 1992 |
| Notes: | Mikrofiche-Ausg.: Ann Arbor, Mich.: UMI. 2 Mikrofiches |
| Source: |
Persistent link: https://www.econbiz.de/10004204516