The impact of passive social media viewers in influence maximization
Michael Kahr, Markus Leitner, Ivana Ljubić
| Year of publication: |
2024
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|---|---|
| Authors: | Kahr, Michael ; Leitner, Markus ; Ljubić, Ivana |
| Published in: |
INFORMS journal on computing : JOC ; charting new directions in operations research and computer science ; a journal of the Institute for Operations Research and the Management Sciences. - Linthicum, Md. : INFORMS, ISSN 1526-5528, ZDB-ID 2004082-9. - Vol. 36.2024, 6, p. 1362-1381
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| Subject: | generalized Benders decomposition | influence maximization | social networks | Social Web | Social web | Soziales Netzwerk | Social network | Dekompositionsverfahren | Decomposition method | Virales Marketing | Viral marketing | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/ijoc.2023.0047 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015164533