The impact of peer-influence : how does social network endorsement affect nonprofits and for-profit companies?
Maryam Tofighi, Ebrahim Mazaheri & Jeffrey E. Anderson
| Year of publication: |
2022
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|---|---|
| Authors: | Tofighi, Maryam ; Mazaheri, Ebrahim ; Anderson, Jeffrey E. |
| Published in: |
Journal of nonprofit & public sector marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1540-6997, ZDB-ID 2069730-2. - Vol. 34.2022, 2, p. 177-203
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| Subject: | luxury company | Nonprofit organizations | offline social engagement | peer endorsement | peer-influence | utilitarian company | Nonprofit-Organisation | Nonprofit organization | Soziales Netzwerk | Social network | Luxusgüter | Luxury goods | Unternehmen | Enterprise | Social Web | Social web | Unternehmenserfolg | Firm performance | Celebrity-Werbung | Celebrity endorsement | Sozialwirtschaft | Social economy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10495142.2020.1798854 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013205206