The impact of perceived brand globalness on consumers' purchase intention and the moderating role of consumer ethnocentrism : an evidence from Vietnam
Bui Nhat Vuong and Ha Nam Khanh Giao
| Year of publication: |
2020
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|---|---|
| Authors: | Bui Nhat Vuong ; Ha Nam Khanh Giao |
| Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 32.2020, 1, p. 47-68
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| Subject: | Brand social responsibility | consumer ethnocentrism | consumers' purchase intention | perceived brand globalness | perceived brand prestige and quality | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Vietnam | Viet Nam | Nationalkultur | National culture | Herkunftsbezeichnung | Designation of origin | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2019.1619115 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200799