The impact of perceived crowding on consumers' store patronage intentions : role of optimal stimulation level and shopping motivation
Ritu Mehta; Narendra K. Sharma; Sanjeev Swami
| Year of publication: |
2013
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|---|---|
| Authors: | Mehta, Ritu ; Sharma, Narendra K. ; Swami, Sanjeev |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 7/8, p. 812-835
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| Subject: | store atmospherics | crowding | stimulation | patronage | retailing | arousal | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Motivation | Ladengestaltung | Store design | Lebensmitteleinzelhandel | Food retailing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009790974