The impact of perceived value on consumers' positive word-of-mouth intention toward energy-efficient appliances
Bao Ngoc Le, Nguyet Nguyen
| Year of publication: |
2024
|
|---|---|
| Authors: | Bao Ngoc Le ; Nguyen Nguyet |
| Published in: |
International Journal of Energy Economics and Policy : IJEEP. - Mersin : EconJournals, ISSN 2146-4553, ZDB-ID 2632577-9. - Vol. 14.2024, 2, p. 383-393
|
| Subject: | Consumer behavior | Customer satisfaction | Energy-efficient appliances | Perceived value | Word of mouth | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Kundenzufriedenheit | Energieeinsparung | Energy conservation | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.32479/ijeep.15655 [DOI] hdl:11159/653389 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014496368