The impact of perceived visual complexity of mobile online shops on user's satisfaction
Year of publication: |
February 2017
|
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Authors: | Sohn, Stefanie ; Seegebarth, Barbara ; Moritz, Madleen |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 34.2017, 2, p. 195-214
|
Subject: | Online-Handel | Online retailing | Mobile Business | Mobile business | Ladengestaltung | Store design | Visualisierung | Visualization | Kundenzufriedenheit | Customer satisfaction |
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