The impact of perceived visual complexity of mobile online shops on user's satisfaction
Stefanie Sohn, Barbara Seegebarth, and Madleen Moritz
| Year of publication: |
February 2017
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|---|---|
| Authors: | Sohn, Stefanie ; Seegebarth, Barbara ; Moritz, Madleen |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 34.2017, 2, p. 195-214
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| Subject: | Online-Handel | Online retailing | Mobile Business | Mobile business | Ladengestaltung | Store design | Visualisierung | Visualization | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.20983 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011638743