The impact of place quality brand on high-quality development of manufacturing : a moderated mediation model
Hao Zheng, Yefang Sun, Yueyi Zhang and Chenyuan Lu
| Year of publication: |
2024
|
|---|---|
| Authors: | Zheng, Hao ; Sun, Yefang ; Zhang, Yueyi ; Lu, Chenyuan |
| Published in: |
Total quality management & business excellence. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1478-3371, ZDB-ID 2129076-3. - Vol. 35.2024, 1/2, p. 64-90
|
| Subject: | absorptive capacity | advanced standards | high-quality development | manufacturing | place quality brand | Industrie | Manufacturing industries | Markenführung | Brand management | Produktqualität | Product quality | Qualitätsmanagement | Quality management | Standortmarketing | Place marketing | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/14783363.2023.2256230 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014513336