The impact of power and relationship commitment on the integration between manufacturers and customers in a supply chain
Year of publication: |
2008
|
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Authors: | Zhao, Xiande ; Huo, Baofeng ; Flynn, Barbara Bechler ; Yeung, Jeff Hoi Yan |
Published in: |
Journal of operations management. - Hoboken, NJ : Wiley, ISSN 0272-6963, ZDB-ID 856225-8. - Vol. 26.2008, 3, p. 368-388
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Subject: | Wirtschaftliche Macht | Economic power | Beziehungsmarketing | Relationship marketing | Lieferkette | Supply chain | Kulturelle Identität | Cultural identity | China |
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