The impact of power and relationship quality on value creation and appropriation in buyer-supplier relationships
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Lyons, Paul, (2019)
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More is not always better : the impact of value co-creation fit on B2B and B2C customer satisfaction
Gligor, David M., (2022)
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Capturing the broader picture of value co-creation management
Corsaro, Daniela, (2019)
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Power asymmetry in ongoing business relationships
Saâd, Mdarhri Alaoui, (2023)
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