The impact of power-distance belief on consumers' preference for status brands
Youngseon Kim; Yinlong Zhang
| Year of publication: |
2014
|
|---|---|
| Authors: | Kim, Youngseon ; Zhang, Yinlong |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 27.2014, 1, p. 13-29
|
| Subject: | Power-distance belief | status brands | buying status belief | self-worth | Konsumentenverhalten | Consumer behaviour | Sozialer Status | Social status | Markenartikel | Brand | Markenführung | Brand management | Experiment | Markenimage | Brand image | Meinung | Opinion |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010346499