The impact of price preciseness, price reduction, and lay rationalism on travelers' perceptions of deal attractiveness, purchase intention, and choice
Jungkeun Kim, Jihoon Jhang, Seongseop (Sam) Kim, and Dimitrios Stylidis
| Year of publication: |
2023
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|---|---|
| Authors: | Kim, Jungkeun ; Jhang, Jihoon ; Kim, Seongseop ; Stylidis, Dimitrios |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 62.2023, 7, p. 1550-1568
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| Subject: | price | price preciseness | price discount | lay rationalism | promotion | deal attractiveness | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Theorie | Theory | Verkaufsförderung | Sales promotion | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00472875221129255 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014368600