The impact of product packaging on consumers' purchase decisions within a low involvement product category
Glyn Atwal; Douglas Bryson; Peter Hulten
| Year of publication: |
2012
|
|---|---|
| Authors: | Atwal, Glyn ; Bryson, Douglas ; Hulten, Peter |
| Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 21.2012, 2/3, p. 124-135
|
| Subject: | consumer behavior | packaging | purchase decisions | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Verpackung | Packaging | Markenimage | Brand image | Produktinformation | Product information |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009728876