The impact of proximity on consumer fair trade engagement and purchasing behavior : the moderating role of empathic concern and hypocrisy
Year of publication: |
2021
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Authors: | Gillani, Alvina ; Kutaula, Smirti ; Leonidou, Leonidas C. ; Christodoulides, Paul |
Published in: |
Journal of business ethics : JBE. - Dordrecht : Springer, ISSN 1573-0697, ZDB-ID 1478688-6. - Vol. 169.2021, 3, p. 557-577
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Subject: | Consumer engagement | Fair trade | Consumer proximity | Empathic concern | Hypocrisy | Konsumentenverhalten | Consumer behaviour | Fairer Handel |
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