The impact of public brands on the development of trust-based coorperations between public institutions
Stefanie Henkel
| Year of publication: |
2008
|
|---|---|
| Authors: | Henkel, Stefanie |
| Publisher: |
Hamburg : Kovač |
| Subject: | Öffentliches Unternehmen | Public enterprise | Unternehmenskooperation | Inter-firm cooperation | Markenführung | Brand management | Nonprofit-Management | Nonprofit management | Marketingtheorie | Marketing theory | Öffentlicher Sektor | Kooperation | Markenpolitik | Imagepolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XLV, 174 S. Ill., graph. Darst. |
|---|---|
| Series: | Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management. - Hamburg : Kovač, ISSN 1438-8286, ZDB-ID 2054640-3. - Vol. 31 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: St. Gallen, Univ., Diss., 2008 |
| Notes: | Diss.-Ausg. |
| ISBN: | 978-3-8300-3980-8 |
| Classification: | Öffentlicher Dienst |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003755318