The impact of quality on health-insurance users' satisfaction in Saudi Arabia : the mediating role of brand image and utilitarian value
Safinaz Hassan Abourokbah and Khalid Sami Husain
| Year of publication: |
2024
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|---|---|
| Authors: | AbouRokbah, Safinaz ; Husain, Khalid Sami |
| Published in: |
International journal of quality & reliability management. - Bingley : Emerald, ISSN 1758-6682, ZDB-ID 1466792-7. - Vol. 41.2024, 4, p. 1089-1110
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| Subject: | SERVQUAL | Brand image | Utilitarian value | Customer satisfaction | Health insurance | Kundenzufriedenheit | Markenimage | Saudi-Arabien | Saudi Arabia | Konsumentenverhalten | Consumer behaviour | Utilitarismus | Utilitarianism | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJQRM-07-2022-0209 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014520395