The Impact of Quality Perception and Consumer Valuation Change on Manufacturer's Optimal Warranty, Pricing, and Market Coverage Strategies
| Year of publication: |
2018
|
|---|---|
| Authors: | Li, Kunpeng ; Wang, Lan ; Chhajed, Dilip ; Mallik, Suman |
| Published in: |
Decision Sciences. - Wiley, ISSN 1540-5915, ZDB-ID 2066218-X. - Vol. 50.2018, 2 (13.08.), p. 311-339
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/deci.12331 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012193116