The impact of quality perception and consumer valuation change on manufacturer's optimal warranty, pricing, and market coverage strategies
Kunpeng Li, Lan Wang, Dilip Chhajed, Suman Mallik
| Year of publication: |
2019
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|---|---|
| Authors: | Li, Kunpeng ; Wang, Lan ; Chhajed, Dilip ; Mallik, Suman |
| Published in: |
Decision sciences : DS. - Atlanta, Ga. : Wiley, ISSN 0011-7315, ZDB-ID 412837-0. - Vol. 50.2019, 2, p. 311-339
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| Subject: | Game Theory | Market Segmentation | Multiperoid Modeling | Pricing | Product Design | Quality | Retail Marketing | Self-Selection | Produktqualität | Product quality | Produktgestaltung | Product design | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Spieltheorie | Game theory | Preismanagement | Pricing strategy | Einzelhandel | Retail trade | Garantie | Warranty |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/deci.12331 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012060501