The impact of regulatory focus, temporal orientation, and fit on consumer responses to health-related advertising
Jeremy Kees, Scot Burton, and Andrea Heintz Tangari
| Year of publication: |
2010
|
|---|---|
| Authors: | Kees, Jeremy ; Burton, Scot ; Tangari, Andrea Heintz |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 39.2010, 1, p. 19-34
|
| Subject: | Ernährungsverhalten | Eating habit | Körpergewicht | Body weight | Gesundheitsrisiko | Health risk | Social Marketing | Social marketing | Werbewirkung | Advertising effects | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003962668