The impact of relation-specific investment on channel relationship performance: evidence from China
| Year of publication: |
2011
|
|---|---|
| Authors: | Zhao, Yanhui ; Wang, Guocai |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 19.2011, 1, p. 57-72
|