The impact of relation-specific investments on channel performance : focusing on mediators
Year of publication: |
2014
|
---|---|
Authors: | Wang, Guocai ; Zheng, Yi ; Li, Ran |
Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 21.2014, 2, p. 87-99
|
Subject: | China | formal contract | knowledge-based RSI | property-based RSI | relational trust | relationship communication | Vertrauen | Confidence | Lieferantenmanagement | Supplier relationship management |
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