The impact of relational bonds on brand loyalty : the mediating effect of brand relationship quality
Chao-Chin Huang; Shih-Chieh Fang; Shyh-Ming Huang; Shao-Chi Chang; Shyh-Rong Fang
| Year of publication: |
2014
|
|---|---|
| Authors: | Huang, Chao-Chin ; Fang, Shih Chieh ; Huang, Shyh-ming ; Chang, Shao-chi ; Fang, Shyh-Rong |
| Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 1216397-1. - Vol. 24.2014, 2, p. 184-204
|
| Subject: | Brand loyalty | Structural equation modeling (SEM) | Brand relationship quality (BRQ) | Relational bonds | Beziehungsmarketing | Relationship marketing | Markentreue | Strukturgleichungsmodell | Structural equation model | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010253986