The impact of relational marketing bonds on retailers' economic and social satisfaction
Nor Azila Mohd Noor; Selvan Perumal; Majid Mapkhot Goaill
| Year of publication: |
2015
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|---|---|
| Authors: | Nor Azila Mohd Noor ; Perumal, Selvan ; Goaill, Majid Mapkhot |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 14.2015, 2, p. 124-151
|
| Subject: | economic satisfaction | manufacturer–retailer relationship | relational marketing bonds | social satisfaction | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Zufriedenheit | Satisfaction | Arbeitszufriedenheit | Job satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011304643