The impact of retail out-of-stock options on preferences : the role of consumers' desire for assimilation versus differentiation
Hsuan-Hsuan Ku; Chien-Chih Kuo; Wei-Luen Fang; Ya-Wen Yu
| Year of publication: |
2014
|
|---|---|
| Authors: | Ku, Hsuan-hsuan ; Kuo, Chien-chih ; Fang, Wei-luen ; Yu, Ya-wen |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 25.2014, 1, p. 53-66
|
| Subject: | Stock-outs | Differentiation versus assimilation | Self-concept | Need for uniqueness | Preference | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences | Einzelhandel | Retail trade | Produktdifferenzierung | Product differentiation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010259968