The impact of retail promotion on the decision to purchase private label products : the case of US processed cheese
Yasser Bouhlal; Oral Capps jun.
| Year of publication: |
2012
|
|---|---|
| Authors: | Bouhlal, Yasser ; Capps, Oral |
| Published in: |
Agribusiness : an internat. journal. - Hoboken, NJ : Wiley, ISSN 0742-4477, ZDB-ID 743656-7. - Vol. 28.2012, 1, p. 15-28
|
| Subject: | USA | United States | Käse | Cheese | Einzelhandel | Retail trade | Handelsmarke | Store brand | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009503342