The Impact of Rumors on Social Media Sites in Behavior of Purchasing Food Products in the Egyptian Market
Year of publication: |
2018
|
---|---|
Authors: | Abdelkader, Ali Ahmed ; Mohamed, Hossam El Din Fathy |
Published in: |
International Journal of Customer Relationship Marketing and Management (IJCRMM). - IGI Global, ISSN 1947-9255, ZDB-ID 2586883-4. - Vol. 9.2018, 1 (01.01.), p. 19-35
|
Publisher: |
IGI Global |
Subject: | Consumer Behavior | Facebook | Purchasing Behavior | Rumors | Social Media Networks |
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