The impact of scandal on sport consumption : do different scandal types have different levels of influence on different consumer segments?
Gashaw Abeza, Norm O'Reilly, Daniel Prior, Twan Huybers and Jason Mazanov
| Year of publication: |
2020
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|---|---|
| Authors: | Abeza, Gashaw ; O'Reilly, Norm ; Prior, Daniel ; Huybers, Twan ; Mazanov, Jason |
| Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1746-031X, ZDB-ID 2199044-X. - Vol. 20.2020, 2, p. 130-150
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| Subject: | best-worst scaling | consumer profile | experiential consumption | scandal intensity | scandal severity | Scandal types | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/16184742.2019.1586974 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012256475