The impact of selected store image dimensions on retailer equity : evidence from 10 Chinese hypermarkets
Wu Jinfeng; Tian Zhilong
| Year of publication: |
2009
|
|---|---|
| Authors: | Jinfeng, Wu ; Tian, Zhilong |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 16.2009, 6, p. 486-494
|
| Subject: | Lebensmitteleinzelhandel | Food retailing | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Strukturgleichungsmodell | Structural equation model | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003906209