The impact of self-identification with global consumer culture on eWOM generation : a test of global consumer culture theory
Charles R. Taylor, Mahdi Rajabi, Shelly Rathee and Somayeh Zamani
| Year of publication: |
2025
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|---|---|
| Authors: | Taylor, Charles Raymond ; Rajabi, Mahdi ; Rathee, Shelly ; Zamani, Somayeh |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 31.2025, 2, p. 204-230
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| Subject: | global | global consumer culture | luxury | materialism | social media | word of mouth | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Globalisierung | Globalization | Internationales Marketing | International marketing | Social Web | Social web | Kulturelle Identität | Cultural identity | Welt | World | Luxusgüter | Luxury goods |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2023.2227646 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015417135