The impact of self-monitoring on image congruence and product-brand evaluation
| Year of publication: |
2000
|
|---|---|
| Authors: | Hogg, Margaret K. ; Cox, Alastair J. ; Keeling, Kathy |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 34.2000, 5-6, p. 641-666
|