The Impact of Sequential Data on Consumer Confidence in Relative Judgments
| Year of publication: |
2011
|
|---|---|
| Authors: | Biswas, Dipayan ; Zhao, Guangzhi ; Lehmann, Donald R |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 37.2011, 5, p. 874-888
|