The impact of service tradability on the choice of entry mode : the case of computer-related service firms
Year of publication: |
2015
|
---|---|
Authors: | Etemad-Sajadi, Reza |
Published in: |
The TQM journal : the international review of organizational improvement. - Bingley : Emerald Group Publishing Limited, ISSN 1754-2731, ZDB-ID 2409387-7. - Vol. 27.2015, 1, p. 79-93
|
Subject: | Internationalization | Computer-related (CR) service | Entry mode | Service tradability | Markteintritt | Market entry | Internationaler Markteintritt | International market entry | Dienstleistungssektor | Service industry | Globalisierung | Globalization | Dienstleistungshandel | Trade in services | Auslandsinvestition | Foreign investment |
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