The impact of shared value proposition on consumer engagement through a sense of brand community
Jing Lin, Chengzhi Long, Bo Liu
| Year of publication: |
2024
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|---|---|
| Authors: | Lin, Jing ; Long, Chengzhi ; Liu, Bo |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 48.2024, 2, Art.-No. e13026, p. 1-15
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| Subject: | consumer brand engagement | consumers' self-construal | creating shared value | sense of brand community | shared value proposition | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Corporate Social Responsibility | Corporate social responsibility | Markenartikel | Brand | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Markenimage | Brand image | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.13026 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014531603